ABOUT US

Bluffs Performance Founders

Photograph by Cristina Bergman

What are we?

Bluffs Performance Athletics is a not-for-profit Scarborough-based fitness company. Our focus is to provide leading edge fitness experiences within a vastly underserved Scarborough. Our decision to invest in Scarborough is out of recognition for the beautiful green spaces that abound and serve as the best fitness terrain anywhere in Toronto.

Why Scarborough?

Poorly characterized for some time now, we felt it was necessary to show to the community that there are good reasons to be proud of Scarborough. Our various play-filled fitness opportunities and programs utilize Bluffer’s Beach. It is where we train, teach, educate and celebrate the importance of self-care, environmental awareness and community leadership.

Our aim is to ensure that all of our clients, kids and adults, appreciate the importance of examining life from a broad perspective. Our view of ourselves is complete only when we have incorporated the needs of others. In doing so, we learn to care for our bodies intelligently. We also ensure the natural space that is our privilege to have and use is left in better condition than when we arrived. Lastly, each of us is responsible for having an active, supportive role which strengthens the voice of Scarborough.

As such, Bluffs Performance has worked actively with the City of Toronto to ensure our efforts are both successful and meaningful. We have and will continue to play an active role in community meetings that have revolved around park improvements, enhanced business development and as Stakeholders in the Scarborough Waterfront Project.

We see no reason for parents to drive their kids 2 hours north or into the heart of downtown during rush hour to gain access to programming that rightfully belongs within our own community.

Our objectives are:

  • Create a professional and inclusive base for residents to participate in athletic activities. This encourages community engagement and environmental awareness.
  • Educate children, youth and adults in the importance of physical literacy, community leadership, environmental awareness and injury prevention.
  • Participate in community planning opportunities.
  • Provide athletic programs accessible to children, youth and adults. Establish a recreational athletics company for the betterment of community residents.

Who are we?

WADE MCALISTER – CO-OWNER/FOUNDER
CCW, NCCP TRIATHLON COACH, NCCP OLYMPIC WEIGHTLIFTING 1, CROSSFIT LEVEL 1 INSTRUCTOR, TRX INSTRUCTOR, JOGA LEVEL 1  CERTIFIED, PADDLE CANADA BASIC OPEN-WATER SUP INSTRUCTOR, CAN-BIKE INSTRUCTOR

Wade FounderWade has an extensive 25 years of professional history. He has provided youth programming within diverse settings that include clinical inpatient care, municipal programming and private companies interested in community outreach initiatives.
Wade is also passionate about providing quality, well-researched performance fitness programming and merging these concepts of self-care with the surrounding community.

HILLAR SORRA – Co-OWNER/FOUNDER
B of Ed, CERTIFIED PERSONAL TRAINER, NCCP LEVEL 1 VOLLEYBALL, NCCP LEVEL 1 BASKETBALL, NCCP LEVEL 1 MULTI-SPORT COACH, PADDLE CANADA BASIC OPEN-WATER SUP INSTRUCTOR

Hillar FounderHillar is a teacher turned entrepreneur with an incredibly broad base of experience working with youth of all ages. Combined with his own history as a decathlete, high-jumper and a CIAU finalist with U of T’s volleyball team, Hillar takes a completely innovative and creative approach to training and coaching. He’s dedicated to developing balanced athletes with exposure to a wide range of activity that guides them to their sport of choice later in life.

Board of Directors

  • Wade McAlister
  • Hillar Sorra,
  • John McLachlan
  • Domenic Scavuzzo
  • Peter Sorra